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Satisfaction Surges if Dealers Use Mobile Devices to Enhance Sales Process

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Chris Sutton

Satisfaction is highest among new-vehicle buyers who are presented with pricing/payment options on a computer screen or a tablet (833 on a 1,000-point scale) during the sales process, according to our 2013 U.S. Sales Satisfaction Index (SSI) Study, which is based on responses from 29,040 new-vehicle buyers or lessees, who completed . . . Continue Reading Satisfaction Surges if Dealers Use Mobile Devices to Enhance Sales Process


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